Selling Books Door to Door: The Other Avon Story

The Avon story is also the story of the California Perfume Company and the Union Publishing Company. In short, Avon is all about marketing, and its appeal as a cosmetics and personal care products company lie in the marketing strategies of its founder, David H. McConnell. His empire was built on appealing not to the sophisticated city dweller but to the solid middle class woman of rural America.

McConnell began his sales career as a 19-year old traveling salesman for the Union Publishing Company, selling books, magazines, and greeting cards door to door. He flourished and eventually rose to supervisor of 40 traveling sales agents. McConnell purchased a fifty percent interest in the company in 1886.

When McConnell announced his intention to concentrate on selling perfumes, his partner suggested he call the new enterprise The California Perfume Company in recognition of the abundance of flowers grown there. McConnell eventually acquired sole interest, and renamed his organization Avon, after Stratford-on-Avon in England, where a visit to the pastoral English countryside reminded him of his beloved upstate New York.

McConnell had noted the positive reaction of his female book customers to the free perfume samples he distributed as part of his “foot in the door” technique for selling books and magazines. He quickly realized that if women liked the perfume, they would be a ready market for repeat business once the perfume bottle was empty, in contrast to the one-time sale of a book. His perfume empire began with a single product, the “Little Dot Perfume Set,” and a single sales representative, Mrs. Persus Foster Eames Albee. The rest is history.

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3 Responses to “Selling Books Door to Door: The Other Avon Story”

  1. Shoaib says:

    It only cost me ten dollars ro sign up. After that, your District Manager or Upline Leader will give you an npnoiatmept kit. In it, it has very useful readings about selling Avon. You do get twenty brochures to begin, but that is ten for your current campaign and ten for the next campaign. You could probably ask him or her for more. You then will go home and start selling. It is good for you to wear the makeup and such since you are going to have to sell it to customers and refer stuff to them. Another thing is that you can either pick them up at your District Manager’s office or they get shipped directly to your house. If you want to pick them up at his or her’s office, you have to tell him or her that. When you are ready to submit your order online, you buy brochures for the future campaign there. I have never bought them at my District Manager’s office. You will also get a chance to buy samples, demo products (to use for customers or yourself), business tools, etc.I sell Avon and depending on how many customers and how much you buy, it can be very profitable. I like it, but I do it for the discounts on makeup. Then again, I am still very young and I hope to do better and make money in the future. I love the company and you can also take free online training once you sign up and become a Beauty Advisor. You can also take mark training and learn some things there as well.Now, you can sell mark. It is totally up to you, but with signing up for Avon, you are automatically able to sell mark. The only thing is that you can not sign into the mark website. You do receive a percentage of the products, but you do not get the same as you would if you only sold mark. Personally, I love the mark brand and everything that they sell.Good luck and I hope to see you around the Avon bulletin boards soon.

  2. Nur says:

    I don’t live in Australia, so I’m not sure what the age requirement is over there. I’m lfiray certain you can sell it once you’re 18, though. As far as profits go, you really have to have at least a few customers or else it’s not worth it. I’d do it on the side, in addition to whatever steady job you end up getting. Don’t plan on supporting yourself with Avon, even if it ends up being a great second income. But I say it’s worth a try, because it might go really well for you

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